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Why we built a content platform that pairs structured content with the Next.js App Router.
How typed content keeps a marketing site consistent as it grows.
How the App Router and Sanity Live keep pages fast and fresh at the same time.
The thinking behind a small set of composable, reusable blocks.
How shared taxonomies power filtered listings across content types.
Accessibility is a default, not a phase at the end of a project.
A handful of projection patterns that keep queries readable.
A workflow for turning designs into blocks without losing intent.
How to keep Core Web Vitals green after launch, not just before it.