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[Retail](/customers/industries/retail)

# Northwind Traders

A retail group that moved its campaign pages off the engineering backlog.

![Northwind Traders logo](https://cdn.sanity.io/images/f9tyxuia/production/0576a841bb855c5f81da58a3ac203b856b022904-512x512.svg)

3×

more campaigns shipped

\-70%

developer tickets

Customer story

# Northwind Traders

A retail group that moved its campaign pages off the engineering backlog.

## The challenge

Every seasonal campaign needed a developer, so marketing missed windows.

## The solution

Northwind's team now composes campaign pages from blocks and previews them live.

Results

## The outcome

Campaigns launch the same day they are briefed, with no engineering involvement.

![Northwind Traders results illustration](https://cdn.sanity.io/images/f9tyxuia/production/41525797fa588bcf2dc2edc99a6ce628bc09b4ed-1600x900.svg)

Get started

## Ship your next page without a ticket

Compose marketing pages from structured blocks, preview them live, and publish in seconds. Your engineers own the design system; your team owns the words.

[Talk to us](/contact)

![Composing a page](https://cdn.sanity.io/images/f9tyxuia/production/d795ac53db7536bff81d75c510fd32fb6eaf49aa-1600x900.svg)